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𝐇𝐨𝐰 𝐭𝐨 𝐰𝐫𝐢𝐭𝐞 𝐚 𝐩𝐫𝐨𝐩𝐞𝐫 𝐥𝐞𝐭𝐭𝐞𝐫 𝐢𝐧 𝐭𝐡𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐰𝐨𝐫𝐥𝐝 Jan 16, 2020
𝐇𝐨𝐰 𝐭𝐨 𝐰𝐫𝐢𝐭𝐞 𝐚 𝐩𝐫𝐨𝐩𝐞𝐫 𝐥𝐞𝐭𝐭𝐞𝐫 𝐢𝐧 𝐭𝐡𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐰𝐨𝐫𝐥𝐝
At some point in your life, you might have been assigned to write a business letter. Due to the nature of how fancy it sounds, you might have been very intimidated by the task. There’s absolutely nothing to worry about as putting together a business letter is not rocket science.
Here are a few “rules and regulations” you can adhere to master the art of writing business letters.
This contains the company’s address and the name of who wrote the letter. If you either use the company letter-heading or just a plain white sheet of A4 paper, having the postal address of the company and name of the person writing is a must.
What is an official document without a date? Definitely not a business letter. Always include a date so the letter can easily be filed easily for future reference.
𝗥𝗲𝗰𝗶𝗽𝗶𝗲𝗻𝘁’𝘀 𝗡𝗮𝗺𝗲 𝗮𝗻𝗱 𝗔𝗱𝗱𝗿𝗲𝘀𝘀
It is very important that your business letter states who you are sending it to and the address of the person. Address the recipient in his/her job appropriate title as necessary.
If possible, do include a reference number. It could be an invoice number/customer number or the date of the previous letter. Don’t worry though if you don’t have any of the above, you can always mention in the subject matter in the very first paragraph of the letter.
Using the correct salutation depends on how familiar you are with the addressee and the reasoning of the letter. Using the recipient's last name is more formal and is preferred unless you are on first-name basis with the recipient. If you are unsure of the recipient’s gender, simply write “Dear” followed by their full name. If you don’t know the person at all it is advised to write “To Whom It May Concern”.
Always introduce the topic in the first paragraph of the letter. It isn’t fun reading through a letter without knowing what it is going to be about.
In the following paragraph state the subject matter using simple language and in an unequivocal manner. Make sure to be brief and direct throughout the whole letter, regardless of the reasoning. The final paragraph should conclude the letter and state any action that needs attention.
Using the correct form in closing the letter is important. Most commonly used are Yours sincerely and Yours faithfully. Now how would you decide which one to use? It’s simple. Yours sincerely is for when the letter has been addressed to a named person and Yours faithfully is when the letter is addressed to an unknown recipient.
After the closure, add your signature. With business letters, you should type your name under it as well.
Do use an envelope of the correct size and prefers with your business’s name stated on it. It is important to write the address of the recipient on the front and your address on the back.
Most importantly, use the correct postage. If not, your letter might not get delivered or even worse, the recipient might have to pay for any shortfall.
Keeping in mind these “rules and regulations”, you will be able to produce an amazing business letter. Writing a business letter might after all not be as hard as you think.
LEADERSHIP EXCELLENCE AWARDS - OPEN FOR NOMINATION 2020 Jan 14, 2020
Oh my! Have you heard? The LEA is back for 2020! The award is an endeavour for recognition and celebration of exemplary leadership of entrepreneurs throughout the region. Join us for the viewing of the 2nd Leadership Excellence Awards!
#Leadershipexcellenceawards #LEA #Nomination2020 #DesPrixInfinitusMedia #DPIM
𝐒𝐖𝐎𝐓 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 Jan 9, 2020
What is SWOT Analysis? Unlike what it seems, this is not the analysis. It is merely the means to capture information for one to be able to do the analysis later on.
The SWOT analysis is about capitalizing strengths, overcoming weaknesses, exploiting opportunities, and countering threats. It is used in the context for organizations, projects, or other situations.
Through the use of a SWOT analysis, it would show the prominent aspects of the subject; identifying the external and internal environments. It aids a company to develop a full awareness of all the factors that are involved in a decision.
𝗪𝗵𝗲𝗻 𝗱𝗼 𝘆𝗼𝘂 𝘂𝘀𝗲 𝗶𝘁?
You can apply the SWOT analysis when you’re opening a new business, exploring a new strategy, or remaking a plan halfway through its implementation. It is advisable to apply a general SWOT analysis to have a rough view of the business environment. The gain from this is critical thinking.
The key ingredient of a perfect strategy, it is vital to analyze and judge your weaknesses and threats.
𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝘂𝘀𝗲 𝗶𝘁?
To draft a SWOT analysis, create a table and split it into four departments, each element side-by-side for comparison; Strength – Weakness, and Opportunity – Threat. It would make the difference of the factors more prominent, with Strength – Weakness for internal factors and Opportunity – Threat for external factors.
𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗙𝗮𝗰𝘁𝗼𝗿𝘀 (𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵 – 𝗪𝗲𝗮𝗸𝗻𝗲𝘀𝘀)
What lies here is resources and experience that are available and under your business control. In short, internal factors are things that are within your capabilities.
Matters regarding resources that are financial, physical that is location and facilities, the number of employees or the target market falls into this factor.
So list them accordingly to either the positive or negative attributes to your business.
𝗘𝘅𝘁𝗲𝗿𝗻𝗮𝗹 𝗙𝗮𝗰𝘁𝗼𝗿𝘀 (𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 – 𝗧𝗵𝗿𝗲𝗮𝘁)
For this factor, it is things that could indirectly impact your company positively or negatively, matters that are out of your business control. However, you could take advantage of the opportunity to lessen the damage of the threat. This makes SWOT analysis imperative to your business planning.
Market trends, demographics, economic trends, law, and political condition falls under this factor.
Therefore, split them into elements that could be developed or pose a risk.
Once you have worked out the factors in your SWOT analysis, you can then proceed to figure out a strategy. Using your understanding of the implications, develop a plan of action to proceed!
Listed below are some of the tools which provide templates and guidelines you can use to help you in your SWOT analysis.
𝘉𝘺: 𝘈𝘣𝘣𝘺 𝘊𝘩𝘰𝘰